Design Thinking

Start Time

16 Dec, 2019
09:30 AM

End Time

18 Dec, 2019
05:15 PM


COD Campus

In an increasingly volatile and complex business environment where business cycles are getting shortened the role of Innovation and Innovators in an organization context cannot be over-emphasised. It is the continuous cycle of innovations that would keep the organizations abreast and ensure relevance in the marketplace. A human centred approach that keeps the stake-holders, more so the customers at the fore-front in bringing out innovations at a faster pace is “Design Thinking” The process of continuous innovation that is customer / market driven and that maintains / enhances the organizations competitiveness is required to be institutionalized and it is that process of “Institutionalisation of Design Thinking” that is going to be the focus of the discussion.

The main objective is to impart knowledge and familiarize participants on:

  • Concept of Design Thinking and its relevance in today’s business context
  • Process of Design Thinking and various enabling elements required for the introduction of Design Thinking


  • Principles and process of Design Thinking
  • Step-by-step introduction of Design Thinking in an organization
  • Institutionalisation of Design Thinking and various enabling requirements
  • Key success factors for implementation of Design Thinking
  • Dash-boards for tracking Design Thinking projects

The methodology is primarily lecture sessions, presentations, case-study and group-work

– Heads of Business Units
– Senior Management team across all the functions
– Management team responsible for Strategy, Long-range planning, Business Transformation, HR Transformation and Marketing.

The Programme will be held on 16th December 2019 and 18th December 2019. The programme starts at 0930 hours and shall conclude at 1715 hours on these days.

The programme will be held at the Centre for Organization Development, Madhapur, Hyderabad.

The Programme fee is Rs.17,000/- + GST. The fee includes tuition fees and courseware. Cheque/DD drawn in favour of “Centre for Organization Development” payable at Hyderabad, along with the nomination form be sent to the Head, Programmes Office, Centre for Organization Development, Madhapur, P.O. Cyberabad, Hyderabad 500 081. The Centre offers accommodation for two nights for which an additional payment of Rs. 3000 has to be paid.

Organizations/Institutions nominating more than one person will be given a concession of 10 per cent in fee to the second nominee and onwards. A 10 per cent concession is also given to a woman participant. In either case, the maximum allowable concession is 10 per cent.

December 10, 2019

The Centre issues a Certificate of Participation on conclusion of the Program.

Participants of the program will become members of COD Alumni Association.

Prof. P.V.S. Prakasam, Professor – Strategy and General Management, Centre for Organization Development, is a Fellow Member of the Institute of Management Accountants of India and a Post Graduate in Industrial Engineering. Mr. Prakasam brings in his varied experience of consulting with various companies in manufacturing and service sectors. He has been associated with various cross-functional consulting engagements in manufacturing sector, growth strategies, business excellence models, performance improvement and growth strategies and has worked on necessary frameworks required for long term sustained growth, manage performance of people and processes. For over 28 years, he has been consulting with private and public sector organizations in the areas of business transformation, people process and change management.

Prakasam is a B.Tech (Civil), PGDIE (NPC), FCMA. He had a long stint with National Productivity Council, Delhi in its Indo-German project on Performance and Process Benchmarking, TQM and formerly Director in A.F. Ferguson & Co., (A Deloitte member firm) in India.