ABC of Marketing/Building Blocks of Marketing

Start Time

19 June, 2019
09:30 AM

End Time

21 June, 2019
05:15 PM


COD Campus

About the Program:

Marketing has always played a pivotal role in business through both good and bad times. Howsoever good one’s products and service are, sales alone are not going to sustain the business for a long time. If a business does well, competitors jump into the fray and eat into the market share. It is precisely due to this that marketing has to be engaged on a continuous basis notwithstanding the current success the company is enjoying.

The concept and principles of marketing are as old as business. However, with contemporary times newer marketing techniques have evolved. The end focus of all such techniques is to reach out to a wider customer base and fan their interest in one’s products/services.

This program will introduce the participants to the fundamentals of marketing and through some case, examples establish the primacy of marketing strategies and tools that are important for enterprises to market their products/services.


Key Words:

Marketing, Strategy, Customer


Participants’ Profile:

Young Entrepreneurs, Marketing Professionals and Marketing Enthusiastic



The programme will be held at the Centre for Organization Development, Madhapur, Hyderabad. It is fully residential, and the participants will be accommodated in single air-conditioned rooms at its campus.

The Centre arranges transport between Airport/Railway Station and the campus.


Program Fee (Per Participant)

The program fee is ₹ 18000/- plus GST. The fee includes tuition, stay and all meals. The fee can be paid by Cheque / DD drawn in favour of “Centre for Organization Development”, payable at Hyderabad. All fee settlements shall be done one week before the program date


Certificate of Participation

The Centre issues a Certificate of Participation on the conclusion of the Program